Meesho — short for “Meri Shop” was started by Vidit Aatrey and Sanjeev Barnwal with the idea to enable mom & pop stores to sell online. Later they realized their primary users were actually sellers who did not own a shop but used to sell in their social network. The founders quickly realized that this is how small businesses will work in the future and built a product to democratize social commerce and enable literally anyone to start their own venture. The founders quickly pivoted to enabling social sellers/entrepreneurs to monetize their network by providing supply, logistics, and payments infrastructure. Today Meesho has helped ~7M entrepreneurs start their businesses. Meesho, along with leading e-commerce growth, is also fueling economic growth by creating a new source of income and novel business profile across India. We have empowered more than ~7M entrepreneurs by providing them an opportunity to earn their livelihood. We have enabled housewives, young mothers, aspiring entrepreneurs, students, teachers, and even retired people to launch, build, and promote their online business by creating an alternate distribution channel. And all of this without any investment — a problem that most people in lower-income groups face in India.